The museum sector has undergone considerable change in recent decades. The challenges involved are greater than they once were, and museums find themselves in an area of complex and varied tensions between different interest groups: cultural, scientific, administrative, business and the general public. Each group brings a different objective into focus: to inform, mediate, present and entertain.
De Lorenzo Art and Museum Management & Consulting provides advice, planning and implementation across all areas involved in the founding and running of modern museums and other cultural institutions. This also involves the optimisation of strategic and practical aspects of the work, as well as the support of museum management in the implementation of challenging procedures, whether that is a change of strategy, establishment of a new foundation or restructure of an existing museum.
The acquisition of resources at the lowest cost is a key challenge in the museum world and across the cultural sector generally. De Lorenzo Art and Museum Management & Consulting handles the challenges of practical implementation with ease, helping you optimise your funding process. We will be delighted to put our valuable and long-standing network of contacts to work to achieve this.
De Lorenzo Museum Management has many years of experience of sponsorship in the museum sector. The establishment of mutually beneficial partnerships often leads to long-standing relationships with sponsors. We are there to support you as you develop and maintain your relationship with your sponsors. Here, too, the right contacts make a difference – a wide and dependable network is at your disposal.
Advertising and public relations make the work of any business involved in the exhibition sector more publicly visible, and help enhance visitor response and success. De Lorenzo Museum Management has excellent contacts for the creation, planning and implementation of advertising and PR measures.
With targeted events, museums and cultural institutions draw in new visitor groups, and ensure their current ones remain committed in the long term. When it comes to the planning and implementation of events such as this, you can count on us to support and inspire you!
Social media is now a key means of communication across all sectors, and it offers museums a platform for dialogue with visitors, galleries, artists and museum networks. Whether you want to establish a presence on Facebook, tweet regularly or enhance your Instagram profile, you are in the right hands with us.
These days, a museum visit is an event, and nothing complements it better than delicious cuisine – the kind of positive experience that ensures a lasting memory. De Lorenzo Art and Museum Management & Consulting will be delighted to help you decide which culinary concept best suits your requirements.
Why do some museum shops flourish, while others stay afloat only through cross-subsidisation? Find out what’s really important in the success of a shop, and how targeted merchandising deals can generate significant revenue.
Many visitors enjoy making their own way around a museum. If time is short, though, a guided tour can be the ideal way to ensure guests enjoy their visit. De Lorenzo Art and Museum Management & Consulting will help you plan guided tours, train museum staff and advise you on the use of suitable information and communication methods.
Are you or your company planning a new museum, but lack some of the necessary expertise? De Lorenzo Museum Management’s experience in new museum builds ensures you have professional support in all areas, including consulting and mediation between you and the architect or planning office.
We provide support during structural modifications to museum buildings, and can draw on a solid grounding in the latest museum technology. If required, we can also take on the project management.
As an independent company with considerable experience, De Lorenzo Art and Museum Management & Consulting is well placed to offer expert assessments, opinions and business concepts.
Together with the museum management, we will actively guide you through the implementation of new processes and ensure your institution is ready for the future. An examination of current structures is also an important part of this: it is the only way to develop a contemporary, efficient organisation.
Companies and institutions are faced with a range of challenges in the redevelopment or establishment of a museum, related to economic, legal, conceptual and architectural concerns. De Lorenzo Art and Museum Management & Consulting has considerable expertise in the area, and can offer independent and realistic assessments.
“There are many reasons to collect art, but passion is always the greatest – the desire to own beautiful objects and to be surrounded by them, to develop a deeper artistic knowledge.”
There are many reasons to collect art, but passion is always the greatest – the desire to own beautiful objects and to be surrounded by them, to develop a deeper artistic knowledge.
De Lorenzo Art and Museum Management & Consulting guides private individuals and companies in the development and curation of art collections, offering the support of its expert knowledge and a suitable network of contacts. Whether you are interested in Old Masters or aspiring young artists, or if you want to build your collection around a theme, a historical period or a group of artists, we are here to help.
Have you always dreamed of having an art collection? Are you looking for advice on how to develop an existing collection? Or are you searching for that unique statement work for your home? De Lorenzo Art and Museum Management & Consulting offers a full range of art consulting services: strategies and concepts, price and market analysis, research, expert opinions and accompaniment at purchase and sales negotiations.
Are you planning to exhibit your art collection in your own home? In order to place your collection in the best possible light, you need a strategy – we can help you, both conceptually and structurally. We will also gladly put our long-standing experience to work to find the best art insurance for you.
If you do not have the time to build up your art collection, but would nonetheless like to see quick results in a new house or other space, De Lorenzo Art and Museum Management & Consulting can help you set up a personal collection – you will be more than happy with what we accomplish.
Many companies make a significant investment in their corporate collections. Although some art collections may have a high financial value, the primary concern is not investment, but rather the cultural engagement, both internally and externally. Corporate collections can offer an enriching experience to employees, and help express the company philosophy. De Lorenzo Art and Museum Management & Consulting will interpret your company image with professionalism and passionate commitment, working with you to create a collection that brings your message to the fore.
An art collection may, of course, be an excellent way to diversify your investments. Provided they are built up and curated by an expert, specific art trends can prove to be convincing long-term performers. We can help you plan a lasting art collection, and will support you every step of the way from concept development to buying strategy, from managing an exhibition space and supervised storage facilities to strategies for long-term profitability.
“Together, we have seen through a host of successful projects. The reason for this success? A strong network, perfect teamwork and an irrepressible enthusiasm for art.”
In 2014, the University of Basel tasked De Lorenzo Art and Museum Management & Consulting with leading the planning of the “Universität am Markt” project. Through consolidation of the Anatomical Museum and the Pharmacy Museum within the Haus zum Sessel, a historic building on Basel’s Totengässlein, “Universität am Markt” aims to create a point of interface between the university and the public – a crossroads between a museum and an information centre, and between the academic world and a cultural institution.
De Lorenzo Museum Management was tasked with preparation of the business and use analysis. In five historic townhouses, across about 5,000 square metres of available space, a continuous exhibition space is planned that will be able to accommodate up to 100,000 visitors a year.
With an investment of some CHF 20 million, the exhibition space will be complemented by a cafe, a shop, several auditoriums and storage space. The work is taking place in collaboration with the University of Basel and the canton of Basel-Stadt.
This project is currently in the processing phase, with work due to begin shortly.
De Lorenzo Art and Museum Management & Consulting was commissioned in 2012 to provide structural and strategic planning and construction guidance to the building owners of an arts centre that is set to be the first of its kind in the world. The project began with preparation of a feasibility study. Fausto De Lorenzo is also a member of the Art Center’s board of directors.
The Art Center will cover an area of about 40,000 square metres of usable space, providing a location for a variety of service providers in the art sector. As well as art storage facilities, the centre will also include pop-up galleries, artist studios, event spaces, catering outlets and more.
The investment amounts to more than CHF 100 million.
The project is current well under way, with construction due to begin in 2017 for a 2021 launch
Fausto De Lorenzo acts as an art consultant for Sallfort Privatbank, which is based in Basel and Zurich. Sallfort’s private clients are able to arrange a consultation and benefit from his extensive knowledge of art. Alongside market and price analysis, research, expert opinion and accompaniment to sales and purchase negotiations services are also available.
When it comes to communication, De Lorenzo Art and Museum Management & Consulting has a strong partner in Basel communications agency kreisvier. Whether online or offline, kreisvier provides solutions in the fields of classic advertising, editorial design, branding, web design and social media.
Together, the two companies open up new channels for clients and implement attractive and user-friendly concepts.
De Lorenzo Art and Museum Management & Consulting has worked closely with Véronique Mühlebach Consulting since 2015, most notably on projects in the French-speaking regions.
To date, the two companies have worked together on the following projects:
With an interest in art, architecture and design from a young age, he went on to complete initial training as a structural steel draughtsman. His passion for art drove him to open Zum Matthäus gallery in Basel while still a young man, with participation in Art Basel in 1982.
After further training and education in the field of management, Fausto De Lorenzo became an independent business consultant and also occupied senior positions in the private sector in Hamburg and Basel. A range of management positions and board memberships enabled him to acquire considerable expertise, notably in staff management and in the administration of large budgets. His activities in an international environment have allowed Fausto De Lorenzo to build up a broad network – one he is happy to put to good use.
Fausto De Lorenzo was Managing Director of Fondation Beyeler in Riehen for 11 years until 2009. After that, he worked for two years as Managing Director of Kunstmuseum Basel, and was responsible for the design of extension works and various restructuring processes. Since 2011, he has provided consultation to institutions and private individuals through his company De Lorenzo Art and Museum Management & Consulting, and is considered one of the country’s most well-respected art experts. Fausto De Lorenzo lives and works in Basel.
De Lorenzo
Art and Museum
Management & Consulting
Innere Margarethenstrasse 19
CH-4051 Basel
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